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Nor do publishers want to have masses of unsold copies of a book, storing which is expensive. Publishers keep their first runs conservative – except in the case of bestsellers – because the production costs of a book are very high, and the money spent on printing cannot be recovered if sales are low. Only when – or if – it appears that there is a demand for more copies will there be a second print-run.
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Put simply, it is the number of copies of a book that a publisher will print in the first round. That’s because they prefer to factor in overhead costs – salaries, office space, etc., – allocated to each book.Īs a literary agent, I have been involved in book deals where an author received an advance based on sales of 3,000 copies or even less, even though the print-run mentioned in the offer letter was double that or more. However, a word of warning for today’s writers: publishers are beginning to play it safer these days, and sometimes offer advances amounting to the royalties from the sales of only part of, rather than the entire, print-run. Accordingly, this writer will command an advance of Rs 25 multiplied by 20,000, which amounts to Rs 5 lakh. Now, for another writer – someone with a reputation for producing bestsellers, say – the publishers might be expecting to sell 20,000 copies instead in the first run. Thus, if the author’s royalty for every copy sold of a book is, say, Rs 25, and the publisher is expecting to sell 2,000 copies in the first run, the author is given an advance of Rs 25 multiplied by 2,000 – or, Rs 50,000. How is the advance payment calculated?īut why does one writer get an advance of Rs 50,000 while another one might get Rs 5 lakh? The advance is usually calculated as the likely royalties due to the author if the first print run is sold out. So this advance payment is guaranteed payment. However – and there’s a however – this advance is not expected to be returned if the royalties do not even add up to the advance. In other words, if an advance against royalties of, say, Rs 50,000 is made to a writer, the next time a payment will be made is when the writer’s royalty earnings actually cross Rs 50,000. Most important, this is adjusted against future royalties. Many writers have misconceptions about this advance, unaware that it isn’t a one-off payment from a grateful publisher for the sheer labour that went into the book, but simply a certain amount of royalty paid in advance. The “advance”, as it’s called, is the subject of competition, gossip and heartburn.
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